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    <title>Sherlock Calls Blog</title>
    <link>https://usesherlock.ai/blog</link>
    <description>Practical guides for teams running voice AI in production. Debugging, cost control, and observability for Twilio, ElevenLabs, Vapi, and beyond.</description>
    <language>en-us</language>
    <lastBuildDate>Tue, 03 Mar 2026 00:00:00 GMT</lastBuildDate>
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      <title>Sherlock Calls Blog</title>
      <link>https://usesherlock.ai/blog</link>
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    <item>
      <title><![CDATA[Build in Public, Week 3: Encryption, Token Billing, Free Tools, and 26 Compare Pages]]></title>
      <link>https://usesherlock.ai/blog/build-in-public-week-3-encryption-token-billing-admin</link>
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      <description><![CDATA[Week 3 of building Sherlock Calls: AES-256-GCM credential encryption at rest, ClickHouse + PostgreSQL integrations, 4 free voice AI tools, transparent per-message token billing, and a real-time admin activity monitor.]]></description>
      <pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate>
      <category>Product Updates</category>
    </item>
    <item>
      <title><![CDATA[How to Cut Voice AI Costs by 40% (2026 Guide)]]></title>
      <link>https://usesherlock.ai/blog/how-to-reduce-voice-ai-costs</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/how-to-reduce-voice-ai-costs</guid>
      <description><![CDATA[Voice AI costs spiral fast across ElevenLabs, Vapi, and Twilio. This practical guide covers the 5 biggest cost traps and exactly how to fix each one.]]></description>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Tutorials</category>
    </item>
    <item>
      <title><![CDATA[Voice Ops Cost Monitoring: The Complete Setup Guide (2026)]]></title>
      <link>https://usesherlock.ai/blog/voice-operations-cost-monitoring-guide</link>
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      <description><![CDATA[Learn how to set up cost monitoring for voice operations across Twilio, ElevenLabs, and Vapi — with practical alerts that catch spend anomalies before the invoice arrives.]]></description>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Tutorials</category>
    </item>
    <item>
      <title><![CDATA[The Hidden Costs of Your Twilio + Voice AI Stack (2026)]]></title>
      <link>https://usesherlock.ai/blog/hidden-costs-twilio-voice-ai-stack</link>
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      <description><![CDATA[Twilio per-minute fees are just the surface. Here is how compounded telephony, TTS, and orchestration costs silently inflate your voice AI bill — and how to audit and cut them.]]></description>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Deep Dives</category>
    </item>
    <item>
      <title><![CDATA[Build in Public, Week 2: The Demo, 9 Viral Loops, and Taming Slack]]></title>
      <link>https://usesherlock.ai/blog/build-in-public-week-2-demo-viral-loops-slack</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/build-in-public-week-2-demo-viral-loops-slack</guid>
      <description><![CDATA[Week 2 of building Sherlock Calls: the interactive demo shipped, 9 viral growth loops designed, Slack responses made production-grade with full thread history, and 300+ SEO combination pages generated.]]></description>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Product Updates</category>
    </item>
    <item>
      <title><![CDATA[Voice AI Call Failure Rates: What's Normal, What's a Red Flag, and How to Measure Yours]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-call-failure-rate-benchmarks</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-call-failure-rate-benchmarks</guid>
      <description><![CDATA[Industry benchmarks for voice AI call failure rates across Twilio, ElevenLabs, and Vapi — plus how to measure your own failure rate correctly and what to do when it's too high.]]></description>
      <pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[How to Debug Twilio Call Failures in Production (2026 Guide)]]></title>
      <link>https://usesherlock.ai/blog/how-to-debug-twilio-call-failures</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/how-to-debug-twilio-call-failures</guid>
      <description><![CDATA[A practical playbook for diagnosing Twilio call failures in production: error codes, silent failures, webhook debugging, and cross-provider correlation with ElevenLabs and Vapi.]]></description>
      <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
      <category>Tutorials</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce ElevenLabs TTS Latency in Voice AI Calls (2026 Guide)]]></title>
      <link>https://usesherlock.ai/blog/how-to-reduce-elevenlabs-latency</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/how-to-reduce-elevenlabs-latency</guid>
      <description><![CDATA[A practical guide to minimizing ElevenLabs text-to-speech latency in production voice AI — model selection, streaming optimization, connection pre-warming, and Twilio silence threshold tuning.]]></description>
      <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
      <category>Tutorials</category>
    </item>
    <item>
      <title><![CDATA[The Voice AI Stack in 2025: Twilio, ElevenLabs, Vapi, Retell — A Year in Review]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-stack-2025-year-in-review</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-stack-2025-year-in-review</guid>
      <description><![CDATA[2025 was the year voice AI moved from proof-of-concept to production operations. Here is what the year taught operators about running these systems at scale.]]></description>
      <pubDate>Thu, 26 Feb 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[Debugging Vapi Calls: The Complete Guide to Finding Root Causes Fast]]></title>
      <link>https://usesherlock.ai/blog/vapi-call-debugging-guide</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/vapi-call-debugging-guide</guid>
      <description><![CDATA[A step-by-step guide to diagnosing failed or poor-quality Vapi calls — from reading Vapi logs, to identifying handoff failures, to correlating against your downstream systems.]]></description>
      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category>Developer Tools</category>
    </item>
    <item>
      <title><![CDATA[Why Engineering Teams Are Moving Incident Response into Slack (and How to Do It Right)]]></title>
      <link>https://usesherlock.ai/blog/slack-for-incident-response-engineering-teams</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/slack-for-incident-response-engineering-teams</guid>
      <description><![CDATA[How high-performing engineering teams use Slack as their incident response command center — the patterns, workflows, and tools that work, and the anti-patterns to avoid.]]></description>
      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category>Observability</category>
    </item>
    <item>
      <title><![CDATA[Build in Public, Week 1: 9 Providers, Stripe Live, and a Legal Stack in 5 Days]]></title>
      <link>https://usesherlock.ai/blog/build-in-public-week-1-providers-billing-seo</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/build-in-public-week-1-providers-billing-seo</guid>
      <description><![CDATA[What we shipped in the first week after Sherlock Calls launched: 9 provider integrations, Stripe live mode, competitor comparison pages, GDPR compliance, and the interactive demo in progress. The full evidence file.]]></description>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <category>Product Updates</category>
    </item>
    <item>
      <title><![CDATA[ElevenLabs Latency: Why Your Voice Agent Is Slow and How to Fix It]]></title>
      <link>https://usesherlock.ai/blog/elevenlabs-latency-optimization-guide</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/elevenlabs-latency-optimization-guide</guid>
      <description><![CDATA[A technical guide to reducing ElevenLabs latency in production voice AI deployments — from understanding the latency breakdown to configuration changes that reduce response time by 40–70%.]]></description>
      <pubDate>Sun, 22 Feb 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[Voice AI Webhook Failures: How to Find, Fix, and Prevent Lost Call Data]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-webhook-failures-guide</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-webhook-failures-guide</guid>
      <description><![CDATA[A practical guide to webhook failure detection and recovery for voice AI teams — why call data silently disappears, how to detect it, and how to build a reliable webhook pipeline.]]></description>
      <pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate>
      <category>Developer Tools</category>
    </item>
    <item>
      <title><![CDATA[Vapi Webhook Debugging Guide: Why Webhooks Fail and How to Fix Them]]></title>
      <link>https://usesherlock.ai/blog/vapi-webhook-debugging-guide</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/vapi-webhook-debugging-guide</guid>
      <description><![CDATA[A complete guide to debugging Vapi webhook failures — delivery timeouts, retry patterns, silent failures, and how to correlate webhook events with call outcomes.]]></description>
      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
      <category>Tutorials</category>
    </item>
    <item>
      <title><![CDATA[From Ad-Hoc Fixes to Systematic Monitoring: A Voice AI Quality Framework]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-quality-framework-systematic-monitoring</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-quality-framework-systematic-monitoring</guid>
      <description><![CDATA[Ad-hoc debugging catches problems after customers have experienced them. A three-layer quality framework catches them before. Here is what each layer monitors and why.]]></description>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <category>Strategy</category>
    </item>
    <item>
      <title><![CDATA[How to Cut Voice AI Call Costs by 40%: Twilio + ElevenLabs Optimization Guide]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-call-cost-optimization</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-call-cost-optimization</guid>
      <description><![CDATA[Practical strategies to reduce voice AI infrastructure costs — ElevenLabs plan optimization, failed call detection, Twilio per-minute rate reduction, and cost-per-successful-call tracking.]]></description>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category>Guides</category>
    </item>
    <item>
      <title><![CDATA[TTFB in Voice AI: Measuring and Optimizing Time to First Audio Byte]]></title>
      <link>https://usesherlock.ai/blog/time-to-first-byte-voice-ai</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/time-to-first-byte-voice-ai</guid>
      <description><![CDATA[Why time-to-first-byte is the most important metric in voice AI, how to measure it across Twilio + ElevenLabs, and optimization strategies that cut TTFB by 60%.]]></description>
      <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
      <category>Deep Dives</category>
    </item>
    <item>
      <title><![CDATA[We Shipped a Call Detective for Slack: Sherlock Calls Is Live]]></title>
      <link>https://usesherlock.ai/blog/build-in-public-1-sherlock-calls-launch</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/build-in-public-1-sherlock-calls-launch</guid>
      <description><![CDATA[The case file on how we built Sherlock Calls: an AI that investigates production voice call failures in Slack. Multi-provider correlation, Anthropic AI, and a Slack-native UX — launched in one sprint.]]></description>
      <pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate>
      <category>Product Updates</category>
    </item>
    <item>
      <title><![CDATA[Building Voice AI in Production: What Nobody Tells You Before You Launch]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-production-readiness-what-nobody-tells-you</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-production-readiness-what-nobody-tells-you</guid>
      <description><![CDATA[Voice AI systems that perform perfectly in staging fail in production for reasons that have nothing to do with model quality. Here is what actually breaks and how to see it coming.]]></description>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Strategy</category>
    </item>
    <item>
      <title><![CDATA[The Complete Guide to Voice AI Cost Monitoring]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-cost-monitoring-guide</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-cost-monitoring-guide</guid>
      <description><![CDATA[Voice AI costs compound across multiple metered providers and are notoriously hard to predict. Here is how to build a cost monitoring practice that catches overruns before they become crises.]]></description>
      <pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[Why Slack Is the Right Interface for Voice AI Operations]]></title>
      <link>https://usesherlock.ai/blog/slack-first-voice-ai-operations</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/slack-first-voice-ai-operations</guid>
      <description><![CDATA[Voice AI incidents are team events, not solo debugging sessions. The operations tool that lives where the team already works will always outperform one that requires a context switch.]]></description>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Strategy</category>
    </item>
    <item>
      <title><![CDATA[How to Debug ElevenLabs Call Failures Without Writing a Single Query]]></title>
      <link>https://usesherlock.ai/blog/how-to-debug-elevenlabs-call-failures</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/how-to-debug-elevenlabs-call-failures</guid>
      <description><![CDATA[ElevenLabs voice AI agents fail for well-defined reasons — latency spikes, character budget exhaustion, audio codec mismatches, and webhook timeouts. Here is how to find the root cause in under 60 seconds.]]></description>
      <pubDate>Sun, 01 Feb 2026 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
    </item>
    <item>
      <title><![CDATA[Debugging Dropped Calls in Production: A Step-by-Step Framework]]></title>
      <link>https://usesherlock.ai/blog/debugging-dropped-calls-production-framework</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/debugging-dropped-calls-production-framework</guid>
      <description><![CDATA[Dropped calls in voice AI production environments have five primary root causes, each requiring a distinct investigation path. Here is the framework for determining which one you have.]]></description>
      <pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
    </item>
    <item>
      <title><![CDATA[The 5 Metrics Every Voice AI Team Should Be Watching — But Is Not]]></title>
      <link>https://usesherlock.ai/blog/five-metrics-voice-ai-teams-should-watch</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/five-metrics-voice-ai-teams-should-watch</guid>
      <description><![CDATA[Call volume and aggregate success rate are the metrics that are easy to collect and useless for diagnosing operational problems. Here are the five that actually matter.]]></description>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[Why Voice AI Teams Need Observability (And Why Dashboards Are Not Enough)]]></title>
      <link>https://usesherlock.ai/blog/why-voice-ai-teams-need-observability</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/why-voice-ai-teams-need-observability</guid>
      <description><![CDATA[Most teams running AI voice agents in production are flying blind. Here is exactly why traditional dashboards fail voice AI, what real observability looks like, and how to get there without a six-month project.]]></description>
      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
    </item>
    <item>
      <title><![CDATA[The Latency Problem: How ElevenLabs TTS Timing Silently Breaks Your Call Flows]]></title>
      <link>https://usesherlock.ai/blog/elevenlabs-latency-tts-call-quality</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/elevenlabs-latency-tts-call-quality</guid>
      <description><![CDATA[ElevenLabs TTS latency spikes above 800ms trigger Twilio silence timeouts in a significant share of deployments. How to diagnose, attribute, and fix the failure most teams never see.]]></description>
      <pubDate>Fri, 16 Jan 2026 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
    </item>
    <item>
      <title><![CDATA[The Real Cost of a Failed AI Call — And Why It Is Ten Times What You Think]]></title>
      <link>https://usesherlock.ai/blog/real-cost-failed-ai-call</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/real-cost-failed-ai-call</guid>
      <description><![CDATA[Direct telephony costs are the visible tip of the iceberg. The true cost of a failed voice AI call multiplies through churn, support overhead, and eroded brand trust.]]></description>
      <pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate>
      <category>Business</category>
    </item>
    <item>
      <title><![CDATA[The Voice AI Observability Checklist Every Operations Team Needs in 2026]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-observability-checklist-2026</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-observability-checklist-2026</guid>
      <description><![CDATA[A voice AI operation without observability is not an operation — it is a gamble. Ten questions your team must be able to answer in under 30 seconds, without a dashboard.]]></description>
      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category>Strategy</category>
    </item>
    <item>
      <title><![CDATA[The Voice AI Black Box: Why Operations Teams Are Flying Blind]]></title>
      <link>https://usesherlock.ai/blog/voice-ai-black-box-operations-visibility</link>
      <guid isPermaLink="true">https://usesherlock.ai/blog/voice-ai-black-box-operations-visibility</guid>
      <description><![CDATA[Voice AI incidents span three or more providers simultaneously — yet most teams can only investigate one at a time. Here is what that gap actually costs.]]></description>
      <pubDate>Fri, 02 Jan 2026 00:00:00 GMT</pubDate>
      <category>Voice AI</category>
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