Sherlock Calls
for Aircall + Google Search Console
Aircall logs your sales team's calls, tags, and recordings in real time. Google Search Console shows exactly how Google indexes and ranks every page you own. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
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Sherlock Calls connects to Aircall, Google Search Console simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
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Ask questions that neither Aircall nor Google Search Console can answer alone. Aircall shows call counts — not which calls are actually moving deals forward. Google Search Console shows search performance — not which queries drive calls or closed deals. Sherlock deduces the complete picture from both.
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No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any telephony + web analytics query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Aircall + Google Search Console without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Aircall and Google Search Console each hold half the picture
Aircall shows call counts — not which calls are actually moving deals forward. Google Search Console shows search performance — not which queries drive calls or closed deals. Without correlating both, your team sees two incomplete views of the same underlying reality — and every investigation stops at the boundary between systems.
Cross-platform cost and performance remain invisible
Aircall tracks its own telephony cost per rep. Google Search Console tracks its own organic traffic value foregone. Your true cost per outcome — and the performance of each component in your combined stack — requires data from both, but neither platform shows you that unified picture.
Critical events disappear at the boundary between systems
When a session, contact, or signal moves between Aircall and Google Search Console, the transition is recorded with different identifiers in each system. Tracing what happens across the full journey requires a manual join that takes hours you don't have.
Cross-Provider Questions
What teams ask Sherlock about Aircall + Google Search Console
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“What's the combined activity across Aircall and Google Search Console in the last 7 days?”
- SC“Show me events that touched both Aircall and Google Search Console in the last 24 hours”
- SC“What's our blended cost per outcome across Aircall and Google Search Console this month?”
- SC“Which Aircall sessions had issues that correlate with Google Search Console events this week?”
- SC“Compare performance metrics across Aircall and Google Search Console for the past 30 days”
Beta Setup
Connect Aircall + Google Search Console to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
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Connect Aircall
Add your Aircall credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Aircall configuration required.
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Connect Google Search Console
Add your Google Search Console credentials. Sherlock indexes all search impressions, organic clicks, and keyword rankings automatically.
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Ask your first cross-provider question. The game is afoot.
Type any question about your combined Aircall + Google Search Console stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Aircall + Google Search Console
How does Sherlock Calls connect Aircall and Google Search Console data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Aircall, Google Search Console in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Aircall and Google Search Console?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Aircall + Google Search Console stack?
- You can investigate anything that spans both platforms — rep call activity and talk-time per deal, organic CTR and keyword ranking position, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Aircall and Google Search Console data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Aircall and Google Search Console and is accessed only during an active investigation.
How long does it take to set up the Aircall + Google Search Console integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Aircall + Google Search Console
We're accepting a select group of beta users to shape the Aircall + Google Search Console combination. Tell us about your stack and we'll reach out personally if you're a fit.
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