Sherlock Calls
for HubSpot
HubSpot holds your deals. Your calls hold the story. Sherlock deduces the connection — which calls moved which deals, which contacts are overdue for a follow-up, and which reps' dials are actually driving pipeline. Ask once from Slack and get the answer before you finish your coffee.
TL;DR — What this integration does
- 1
Sherlock Calls connects to your HubSpot CRM via API key — read-only, no code changes — and enriches every call investigation with full business context from your Slack workspace in under 2 minutes.
- 2
Ask 'Who owns this phone number?' 'What deals are associated with this caller?' 'Show me the call history for this contact' — and get sourced answers from your live HubSpot data in under 5 seconds.
- 3
Sherlock correlates HubSpot contact, company, and deal data with your voice provider call logs to give your team the business context behind every call failure, spike, or anomaly.
<5s
Time to enrich any call with CRM data
268,000+
HubSpot customers worldwide
0
HubSpot reports to build
About HubSpot
What is HubSpot?
HubSpot is the world's leading CRM platform, trusted by 268,000+ customers across 120+ countries as of mid-2025. It provides integrated tools for marketing, sales, customer service, and operations — with a free CRM tier, deep data model, and 1,500+ native integrations. HubSpot stores the contact and deal data that gives business meaning to raw call logs.
About Sherlock Calls
What is Sherlock Calls?
Sherlock Calls is an AI call detective that lives in your Slack workspace. It connects to voice providers, CRMs, and ad platforms, then answers any question about your calls in plain English — in under 5 seconds, with no code, no new dashboards, and no SDK required. Think of it as a senior analyst always on call, inside the tools your team already uses.
Setup
Connect HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Just credentials and questions.
- 1
Connect HubSpot via API key
Add your HubSpot Private App API key in the Sherlock Calls dashboard — read-only access to contacts, companies, deals, and call engagements. No code changes required.
- 2
Add Sherlock to Slack
Install the Sherlock Calls Slack app to your workspace in one click. Your sales and support team can ask questions from any channel immediately.
- 3
Run your first enrichment query
Ask 'Who is the HubSpot contact behind this failed call, and what stage is their deal?' — Sherlock queries both your voice provider and HubSpot and returns a correlated, sourced answer.
Use Cases
What teams ask Sherlock about HubSpot
- SC“Who is the HubSpot contact behind the phone number that called 12 times this week?”
- SC“Show me all HubSpot deals associated with contacts who had failed calls today”
- SC“Was the missed call from +1-555-XXX from a high-value prospect?”
- SC“Show me the full call engagement history for contact [email]”
- SC“Which open deals have had no call activity in the last 30 days?”
Features
What you can do with HubSpot
Phone Number Lookup
Instantly find the HubSpot contact behind any phone number. See name, company, lifecycle stage, and deal history — in under 5 seconds from Slack.
Deal Correlation
Connect calls to active deals. See which calls are associated with high-value opportunities and which missed contacts need immediate follow-up.
Call Engagement History
View all logged calls in HubSpot — outcomes, notes, duration, and associated contacts — alongside live telephony data from Twilio or ElevenLabs.
Company Intelligence
Search companies by name or domain. Understand the full organizational context behind inbound calls in seconds.
Contact Search
Find contacts by name, email, or company. Quickly build business context for any call investigation without leaving Slack.
Business Impact Analysis
Link call quality and outcomes to deal progression. Quantify the revenue impact of call issues and failures.
AI Tools
6 specialized tools, zero configuration
Sherlock picks the right tool automatically. You just ask in plain English — the AI knows which APIs to call and how to correlate the results.
FAQ
Common questions about Sherlock + HubSpot
How does Sherlock Calls connect to HubSpot?
- Sherlock Calls connects to HubSpot via a Private App API key with read-only access to contacts, companies, deals, and call engagements. No code changes, no HubSpot workflow configuration, and no sandbox access is required. Setup takes under 2 minutes.
Can Sherlock Calls look up a HubSpot contact by phone number?
- Yes. Sherlock Calls can find the HubSpot contact associated with any phone number in under 5 seconds — returning name, company, lifecycle stage, deal value, and full contact history from a single Slack question.
Can Sherlock Calls correlate HubSpot data with Twilio or ElevenLabs?
- Yes. Connect HubSpot alongside your voice providers, and Sherlock can build investigations combining telephony data (Twilio call logs, ElevenLabs transcripts) with CRM context (contact details, deal stage, call engagement history) in a single correlated answer.
What HubSpot data can Sherlock Calls access?
- Sherlock Calls can access HubSpot contacts, companies, deals, call engagement logs, and associated metadata. All data is queried in real time via the HubSpot API — nothing is replicated or stored outside your HubSpot account.
Is Sherlock Calls read-only on HubSpot?
- Yes. Sherlock Calls accesses HubSpot data in read-only mode — it never creates contacts, modifies records, logs calls, or changes any HubSpot data. Your CRM remains completely unaffected by Sherlock's queries.
Ready to investigate your HubSpot calls?
Connect your HubSpot account in 2 minutes. Start asking questions in plain English and get instant, AI-powered answers about your calls.
No credit card required · 50 free credits
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