Sherlock Calls
for Twilio + Retell AI + HubSpot
Retell AI handles your conversations. Twilio handles the calls. HubSpot tracks the pipeline. Sherlock Calls connects all three — so you can ask any question about your AI calling funnel and get a cross-platform answer in seconds.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to Twilio, Retell AI, and HubSpot simultaneously with read-only API access, enabling full-funnel AI call investigation from a single Slack message.
- 2
Ask questions none of the three platforms can answer alone: which Retell AI conversations over Twilio convert best to HubSpot deals, what the true cost per qualified lead is across all three platforms, and where AI-touched contacts go cold.
- 3
Sherlock correlates all three data sources and returns a sourced answer in under 5 seconds.
<5s
3-platform answer from Slack
3
Platforms, 1 Slack question
0
Manual data joins needed
The Investigation Gap
What's invisible when you use Twilio + Retell AI + HubSpot without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Conversation quality and deal outcome aren't linked
Retell AI logs conversation sentiment and intent. Twilio logs connection quality. HubSpot logs deal outcomes. But whether a high-sentiment Retell AI conversation over a high-quality Twilio connection actually produced a deal — that link doesn't exist in any of the three platforms.
Full funnel cost per CRM contact is unknown
Twilio charges for telephony. Retell AI charges for conversation compute. HubSpot holds your revenue data. Without correlating all three, you can't calculate your true cost per converted contact — and you can't optimize the funnel.
AI conversation follow-up gaps are invisible to managers
When Retell AI has a qualifying conversation with a HubSpot prospect over Twilio, that context needs to reach the sales rep immediately. Without a cross-platform view, qualified AI conversations fall into a black hole between the three systems.
Cross-Provider Questions
What teams ask Sherlock about Twilio + Retell AI + HubSpot
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Retell AI agents over Twilio produce the most HubSpot deal conversions this month?”
- SC“What's our true cost per HubSpot deal across Twilio telephony and Retell AI compute?”
- SC“Show me all HubSpot contacts with positive Retell AI sentiment scores who haven't advanced in the pipeline”
- SC“Which Twilio phone numbers, when used with Retell AI, produce the fastest HubSpot pipeline velocity?”
- SC“Find HubSpot leads where Retell AI had a qualifying conversation but no rep followed up within 24 hours”
Beta Setup
Connect Twilio + Retell AI + HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Twilio, Retell AI, and HubSpot
Add your Twilio credentials, Retell AI API key, and HubSpot OAuth to Sherlock Calls. All three connect with read-only access — no code changes, no webhooks.
- 2
Add Sherlock to Slack
Install the Sherlock Calls Slack app to your workspace so your team can ask cross-platform questions from any channel.
- 3
Ask your first 3-platform question
Type 'Which Retell AI conversations over Twilio produced HubSpot deals this week?' in Slack. Sherlock correlates all three and returns a sourced answer.
FAQ
Common questions about Sherlock + Twilio + Retell AI + HubSpot
How does Sherlock join data from three different platforms?
- Sherlock queries all three APIs simultaneously and correlates records using phone numbers, timestamps, and call identifiers. The join logic is automatic — you just ask your question in plain English.
Can Sherlock track AI conversation quality alongside HubSpot pipeline stage?
- Yes. Sherlock can surface Retell AI sentiment, intent, and outcome data alongside HubSpot deal stage for any contact, giving reps full context on where each prospect stands.
Does this work if Retell AI and HubSpot aren't natively integrated?
- Yes. Sherlock performs the correlation itself using the APIs of all three platforms. No native integration between Retell AI and HubSpot is required.
Can I see which Twilio numbers work best with Retell AI for HubSpot conversion?
- Yes. Sherlock can rank your Twilio phone numbers by HubSpot conversion rate when used with Retell AI agents, helping you optimize your AI calling infrastructure.
Is the Twilio + Retell AI + HubSpot combination in beta?
- Yes — this combination is currently in invite-only beta. Apply for early access and we'll reach out if your stack is a good fit.
Apply for early access to Sherlock + Twilio + Retell AI + HubSpot
We're accepting a select group of beta users to shape the Twilio + Retell AI + HubSpot combination. Tell us about your stack and we'll reach out personally if you're a fit.
Explore individual integrations