Sherlock Calls
for Twilio + HubSpot
Twilio records every call. HubSpot tracks every deal. But the link between them — which calls moved which deals, which contacts called most, which reps convert best — lives in neither platform. Sherlock Calls makes it visible, instantly, from Slack.
TL;DR — What this combination does
- 1
Sherlock Calls connects to both Twilio and HubSpot with read-only API access, letting you ask revenue attribution questions about your call data without any CRM setup, custom fields, or integrations.
- 2
Ask questions that span both platforms: which HubSpot deals had the most Twilio calls before closing, which contacts call most frequently, and which reps' Twilio numbers produce the best pipeline velocity.
- 3
Sherlock matches Twilio calls to HubSpot contacts by phone number and returns a unified, sourced answer in under 5 seconds.
<5s
Answer to any call-to-CRM query
2
Platforms linked, zero code written
0
Custom HubSpot properties required
The Investigation Gap
What's invisible when you use Twilio + HubSpot without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Call-to-revenue attribution doesn't exist without engineering
Twilio has call records. HubSpot has deal stages. But connecting them — seeing which calls happened before a deal closed, which call led to a demo, which no-shows cost you pipeline — requires custom integrations that take weeks to build and break constantly.
Rep performance by call quality is invisible in HubSpot
HubSpot shows you activity counts. Twilio shows you call durations and outcomes. But which rep's calls are actually moving deals forward — versus logging calls that go nowhere — requires correlating both datasets simultaneously.
Contact call history is scattered across two systems
When a prospect calls your Twilio number, that event may or may not make it into HubSpot. When a rep calls from HubSpot, the call may or may not be logged correctly in Twilio. The gap between them is where follow-up falls through.
Cross-Provider Questions
What teams ask Sherlock about Twilio + HubSpot
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“How many Twilio calls happened in the 7 days before each HubSpot deal that closed this month?”
- SC“Which HubSpot contacts called our Twilio numbers more than 3 times in the last 30 days?”
- SC“Show me all Twilio calls to HubSpot contacts that are currently in the 'Proposal Sent' stage”
- SC“Which of our sales reps' Twilio numbers have the highest deal close rate in HubSpot?”
- SC“Find HubSpot deals that went cold in the last 14 days with no Twilio call activity”
Setup
Connect Twilio + HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Just credentials and questions.
- 1
Connect your Twilio account
Paste your Twilio Account SID and Auth Token into Sherlock Calls. Read-only — no webhooks, no code changes.
- 2
Connect your HubSpot account
Authorize Sherlock Calls to read your HubSpot contacts, deals, and activity data via OAuth. No custom properties or workflow setup required.
- 3
Ask your first cross-provider question
Type 'Show me HubSpot deals with the most Twilio call activity in the last 30 days' in Slack. Sherlock matches calls to contacts and returns a sourced answer.
FAQ
Common questions about Sherlock + Twilio + HubSpot
How does Sherlock match Twilio calls to HubSpot contacts?
- Sherlock Calls matches calls to HubSpot contacts by phone number, automatically normalizing formats across both platforms. It handles E.164 numbers, local formats, and partial matches to maximize coverage.
Does this require a HubSpot calling integration or any custom setup?
- No. Sherlock Calls reads directly from both APIs without requiring HubSpot's native calling feature, any custom properties, or any workflow automation. It works with your existing Twilio and HubSpot setups as-is.
Can Sherlock attribute Twilio call revenue to specific HubSpot deals?
- Yes. Sherlock can correlate Twilio call activity with HubSpot deal timelines, helping you see which calls preceded deal closures and which phone numbers are most associated with won deals.
What if my team uses HubSpot's built-in calling alongside Twilio?
- Sherlock can query both sources. It will show you HubSpot-logged calls and Twilio call records, letting you get a complete picture of all call activity regardless of which system captured it.
Is the Twilio + HubSpot integration available now?
- Yes — this integration is live. Connect both accounts and start asking revenue attribution questions from Slack in under 2 minutes.
Ready to investigate your Twilio + HubSpot stack?
Connect your Twilio + HubSpot accounts in 2 minutes. Start asking cross-provider questions in plain English from Slack and get instant, AI-powered answers.
No credit card required · 50 free credits
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