Sherlock Calls
for Aircall + HubSpot + Google Analytics
Google Analytics tracks your web visitors. Aircall logs your sales calls. HubSpot manages your deals. Sherlock Calls connects all three — so you can see which web traffic sources produce the most calls, which calls close the most deals, and what your true cost per closed deal is.
TL;DR — What beta users get access to
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Sherlock Calls connects to Google Analytics, Aircall, and HubSpot simultaneously with read-only API access, enabling full marketing-to-revenue attribution from a single Slack question.
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Ask questions that span all three platforms: which Google Analytics traffic sources correlate with the most Aircall inbound calls, which calls from which sources convert to HubSpot deals, and what your true customer acquisition cost is by channel.
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Sherlock correlates web analytics, call data, and CRM pipeline, returning a sourced cross-platform answer in under 5 seconds.
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Full funnel answer from Slack
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Platforms: web, calls, CRM
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Custom attribution models needed
The Investigation Gap
What's invisible when you use Aircall + HubSpot + Google Analytics without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Which web traffic produces calls — and which calls close deals — are separate questions
Google Analytics tells you where your web visitors came from. Aircall tells you who called. HubSpot tells you what closed. But connecting all three — organic traffic → call → closed deal — requires a custom attribution model that most teams never build.
Marketing and sales look at different dashboards and different metrics
Marketing lives in Google Analytics. Sales lives in Aircall and HubSpot. Without a unified cross-platform view, marketing optimizes for sessions and form fills while sales optimizes for dials — and neither team knows which channel is actually driving revenue.
Call attribution to web source is a black box
When someone visits your website from a Google Ads campaign and then calls your Aircall number, that call is often attributed to 'direct' in Analytics and logged without source data in Aircall. The ad spend driving your calls is invisible without cross-platform matching.
Cross-Provider Questions
What teams ask Sherlock about Aircall + HubSpot + Google Analytics
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Google Analytics traffic sources correlate with the most Aircall inbound calls this month?”
- SC“What's the HubSpot deal close rate for Aircall calls from organic search vs paid traffic?”
- SC“Show me all Aircall calls that came within 24 hours of a Google Analytics session from a paid campaign”
- SC“Which landing pages in Google Analytics produce the highest Aircall call volume AND the best HubSpot conversion?”
- SC“What's our true customer acquisition cost per closed HubSpot deal, factoring in web traffic and Aircall activity?”
Beta Setup
Connect Aircall + HubSpot + Google Analytics to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
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Connect Aircall, HubSpot, and Google Analytics
Add your Aircall API credentials, authorize HubSpot via OAuth, and connect your Google Analytics property to Sherlock Calls. All three connect with read-only access.
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Add Sherlock to Slack
Install the Sherlock Calls Slack app. Your marketing and sales teams can ask cross-platform attribution questions from any channel.
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Ask your first full-funnel question
Type 'Which web channels drive the most Aircall calls that convert to HubSpot deals?' in Slack. Sherlock correlates all three and returns a sourced answer.
FAQ
Common questions about Sherlock + Aircall + HubSpot + Google Analytics
How does Sherlock connect web sessions in Google Analytics to calls in Aircall?
- Sherlock correlates Google Analytics session data with Aircall call timestamps and phone numbers using overlap windows, UTM parameters when available, and session-to-call proximity matching. It surfaces high-confidence correlations and flags uncertain matches.
Do I need call tracking software to link Google Analytics to Aircall?
- Not for Sherlock. Sherlock performs its own correlation logic using the APIs of both platforms. Traditional call tracking software like CallRail is not required, though it can improve matching accuracy if you already use it.
Can Sherlock show me which Google Ads campaigns drive the most HubSpot deals?
- Yes. Sherlock can correlate Google Analytics campaign data with Aircall call activity and HubSpot deal outcomes, giving you a full-funnel view of which ad campaigns drive revenue — not just clicks.
Can marketing and sales use Sherlock from the same Slack workspace?
- Yes. Sherlock Calls operates in Slack, so any team member in your workspace can ask cross-platform questions. Marketing can ask about traffic-to-call rates; sales can ask about call-to-deal rates — from the same tool.
Is the Aircall + HubSpot + Google Analytics combination in beta?
- Yes — this combination is currently in invite-only beta. Apply for early access and we'll reach out if your stack is a good fit.
Apply for early access to Sherlock + Aircall + HubSpot + Google Analytics
We're accepting a select group of beta users to shape the Aircall + HubSpot + Google Analytics combination. Tell us about your stack and we'll reach out personally if you're a fit.
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