Sherlock Calls
for Aircall + HubSpot
Aircall logs your team's calls. HubSpot tracks your deals. Sherlock Calls connects both — so you can ask which reps are calling the right contacts, which calls move deals forward, and where your pipeline is stalling.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to both Aircall and HubSpot with read-only API access, letting you investigate sales call performance and pipeline correlation from a single Slack message.
- 2
Ask questions that neither platform can answer alone: which Aircall users have the best HubSpot deal close rates, which call tags map to specific pipeline stages, and which contacts are being under-called by your team.
- 3
Sherlock matches Aircall call data to HubSpot contacts and deals by phone number, returning a sourced answer in under 5 seconds.
<5s
Answer to any sales call query
2
Platforms, zero engineering required
0
HubSpot custom properties needed
The Investigation Gap
What's invisible when you use Aircall + HubSpot without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Which calls actually drive pipeline is invisible
Aircall shows you call volume and duration by user. HubSpot shows you deal stage and velocity. But the connection between the two — which calls are actually moving deals forward versus filling activity logs — exists in neither dashboard.
Under-called contacts fall through the cracks
Your HubSpot CRM has hundreds of contacts in active deal stages. Aircall has call logs for some of them. But finding contacts in a 'Proposal Sent' stage who haven't been called in 14 days requires a manual export-and-join that nobody does.
Rep coaching is based on activity, not outcomes
Managers see Aircall call counts per rep. They see HubSpot deal stages. But which rep's calling patterns actually correlate with wins — call timing, call length, call frequency — requires cross-platform analysis that doesn't happen.
Cross-Provider Questions
What teams ask Sherlock about Aircall + HubSpot
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Aircall users have the highest deal close rate in HubSpot this quarter?”
- SC“Show me all HubSpot contacts in the 'Demo Scheduled' stage who haven't been called via Aircall in 7 days”
- SC“What's the average number of Aircall calls before a HubSpot deal closes?”
- SC“Which Aircall call tags correlate with the fastest pipeline progression in HubSpot?”
- SC“Find HubSpot deals that went stale after fewer than 2 Aircall calls”
Beta Setup
Connect Aircall + HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect your Aircall account
Add your Aircall API credentials to Sherlock Calls. Sherlock will index your users, calls, and tags automatically.
- 2
Connect your HubSpot account
Authorize Sherlock Calls via HubSpot OAuth to read contacts, deals, and activity. No custom properties or workflows needed.
- 3
Ask your first cross-provider question
Type 'Which of our reps has the best Aircall-to-deal conversion rate in HubSpot?' in Slack. Sherlock joins both datasets and returns a sourced answer.
FAQ
Common questions about Sherlock + Aircall + HubSpot
How does Sherlock match Aircall calls to HubSpot contacts?
- Sherlock matches calls by phone number, normalizing formats across both platforms. It can also use HubSpot contact IDs embedded in Aircall metadata if your integration passes them through.
Does this replace the native Aircall + HubSpot integration?
- No — Sherlock Calls complements your existing integration. If you use the native Aircall-HubSpot connector to sync call logs, Sherlock can query both the native CRM data and the Aircall API directly for deeper analysis.
Can Sherlock tell me which reps are under-calling their pipeline?
- Yes. Sherlock can identify HubSpot contacts in any deal stage who haven't had an Aircall call in a specified period, giving your managers actionable follow-up lists.
What if some of our team uses HubSpot calling instead of Aircall?
- Sherlock can query both Aircall call logs and HubSpot's native call activity, giving you a complete picture of all call activity across both tools.
Is the Aircall + HubSpot combination in beta?
- Yes — this combination is currently in invite-only beta. Apply for early access and we'll reach out if your team is a good fit.
Apply for early access to Sherlock + Aircall + HubSpot
We're accepting a select group of beta users to shape the Aircall + HubSpot combination. Tell us about your stack and we'll reach out personally if you're a fit.
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