Sherlock Calls
for Retell AI + HubSpot
Retell AI has your conversation logs. HubSpot has your contact and deal data. Sherlock Calls connects both — so you can see which AI conversations move deals forward, which contacts are being contacted by AI, and how conversation quality affects pipeline.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to both Retell AI and HubSpot with read-only API access, letting you investigate the relationship between AI conversation outcomes and CRM pipeline from a single Slack question.
- 2
Ask questions neither platform can answer alone: which Retell AI conversation outcomes correlate with HubSpot deal stage progression, which contacts had AI conversations before becoming leads, and how AI call sentiment tracks with deal velocity.
- 3
Sherlock matches Retell AI conversations to HubSpot contacts by phone number and returns a sourced cross-platform answer in under 5 seconds.
<5s
AI conversation + CRM answer
2
Platforms linked, zero webhooks
0
Custom CRM integrations needed
The Investigation Gap
What's invisible when you use Retell AI + HubSpot without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
AI conversation outcomes aren't reflected in the CRM
Retell AI logs detailed conversation outcomes — intent detected, sentiment, escalation decisions. But those insights rarely make it into HubSpot contact timelines in real time, leaving your sales team blind to what the AI learned about each prospect.
Lead qualification by AI is invisible to pipeline managers
When Retell AI qualifies a lead on a call, that qualification signal should affect how the contact is prioritized in HubSpot. But without a real-time cross-platform view, pipeline managers are making prioritization decisions without that context.
AI-to-human handoff quality isn't tracked end-to-end
When Retell AI escalates a conversation to a human rep, what happens next in HubSpot? Whether the rep followed up, whether the deal progressed, and whether the AI's handoff summary was used — none of that is visible in either platform alone.
Cross-Provider Questions
What teams ask Sherlock about Retell AI + HubSpot
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Retell AI conversation outcomes are most predictive of HubSpot deal stage progression?”
- SC“Show me all HubSpot contacts who had a Retell AI conversation in the last 7 days but no rep follow-up”
- SC“What percentage of Retell AI qualified leads are currently in active HubSpot deal stages?”
- SC“Which Retell AI agents produce the most HubSpot lead conversions by phone number?”
- SC“Find HubSpot contacts with positive Retell AI sentiment scores who haven't advanced deal stages in 14 days”
Beta Setup
Connect Retell AI + HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect your Retell AI account
Add your Retell AI API key to Sherlock Calls. Sherlock will index your agents, call logs, and conversation outcomes.
- 2
Connect your HubSpot account
Authorize Sherlock Calls via HubSpot OAuth. No custom properties or workflow automation required.
- 3
Ask your first cross-provider question
Type 'Show me HubSpot contacts who had Retell AI conversations but no deal created' in Slack. Sherlock matches both datasets and returns a sourced answer.
FAQ
Common questions about Sherlock + Retell AI + HubSpot
How does Sherlock match Retell AI conversations to HubSpot contacts?
- Sherlock matches Retell AI conversation records to HubSpot contacts by phone number, normalizing number formats across both platforms. It handles E.164, local formats, and international numbers automatically.
Can Sherlock show me which AI conversations led to deal creation in HubSpot?
- Yes. Sherlock can correlate Retell AI conversation timestamps and outcomes with HubSpot deal creation events, helping you measure the direct pipeline impact of your AI calling program.
Does this work if Retell AI and HubSpot aren't natively integrated?
- Yes. Sherlock Calls queries both platforms independently via their APIs. A native integration between Retell AI and HubSpot is not required — Sherlock performs the correlation itself.
Can I see Retell AI conversation sentiment alongside HubSpot deal stage?
- Yes. Sherlock can surface Retell AI sentiment scores alongside HubSpot deal data for any contact or deal, giving your team a richer view of where accounts stand.
Is the Retell AI + HubSpot combination in beta?
- Yes — this combination is currently in invite-only beta. Apply for early access and we'll reach out if your stack is a good fit.
Apply for early access to Sherlock + Retell AI + HubSpot
We're accepting a select group of beta users to shape the Retell AI + HubSpot combination. Tell us about your stack and we'll reach out personally if you're a fit.
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