Amazon Connect+HubSpotInvite-Only Beta

Sherlock Calls
for Amazon Connect + HubSpot

Amazon Connect handles your cloud contact center. HubSpot manages your customer relationships. Sherlock Calls connects both — ask which contacts are calling your queues, how call center load affects deal health, and where support meets sales.

Apply for beta accessSee what's included

TL;DR — What beta users get access to

  1. 1

    Sherlock Calls connects to both Amazon Connect and HubSpot with read-only API access, enabling cross-platform investigation without any AWS infrastructure changes or HubSpot customizations.

  2. 2

    Ask questions that span both platforms: which HubSpot contacts in active deal stages are calling your Amazon Connect queues, how AWS contact center handle time correlates with deal progression, and which accounts have the highest support-to-sales call ratio.

  3. 3

    Sherlock matches Amazon Connect contact records to HubSpot contacts and returns a sourced answer in under 5 seconds.

<5s

Cross-platform answer from Slack

2

AWS + CRM platforms, zero ETL

0

Lambda functions or pipelines needed

The Investigation Gap

What's invisible when you use Amazon Connect + HubSpot without Sherlock

Each platform shows you its own data. But the questions that matter most live in the gaps between them.

Support calls during active deal stages are invisible to sales

A prospect in your HubSpot 'Contract Sent' stage may be calling your Amazon Connect support queue three times a day — signaling blockers that could kill the deal. That context exists in Amazon Connect but never reaches your HubSpot-focused sales team.

AWS contact center costs aren't tied to customer value in HubSpot

Amazon Connect charges for usage are visible in your AWS bill. HubSpot tracks deal revenue. But whether your contact center costs are concentrated in high-value accounts or support-heavy churn risks requires correlating both datasets.

Agent performance and revenue impact are tracked in isolation

Amazon Connect shows you agent handle time and queue metrics. HubSpot shows you deal stage and customer lifetime value. Whether your best contact center agents are also your most revenue-protective agents is impossible to know without joining both systems.

Cross-Provider Questions

What teams ask Sherlock about Amazon Connect + HubSpot

Questions that would take hours to answer manually — answered in under 5 seconds from Slack.

  • SC
    “Which HubSpot contacts in active deal stages called our Amazon Connect queues more than 3 times this week?”
  • SC
    “What's the average Amazon Connect handle time for calls from HubSpot accounts with deals over $50k?”
  • SC
    “Show me all Amazon Connect interactions from HubSpot contacts who churned in the last 90 days”
  • SC
    “Which Amazon Connect queues receive the most calls from HubSpot leads vs existing customers?”
  • SC
    “Find HubSpot accounts where Amazon Connect contact volume doubled in the last 30 days”

Beta Setup

Connect Amazon Connect + HubSpot to Sherlock in 2 minutes

No code, no webhooks, no new dashboards. Beta users get direct onboarding support.

  1. 1

    Connect your Amazon Connect instance

    Add your AWS credentials and Amazon Connect instance ID to Sherlock Calls. Sherlock uses read-only IAM access to query your contact records.

  2. 2

    Connect your HubSpot account

    Authorize Sherlock Calls via HubSpot OAuth. No custom properties or workflow changes needed.

  3. 3

    Ask your first cross-provider question

    Type 'Show me HubSpot prospects calling our Amazon Connect support lines this week' in Slack. Sherlock matches both datasets and returns a sourced answer.

FAQ

Common questions about Sherlock + Amazon Connect + HubSpot

How does Sherlock connect Amazon Connect and HubSpot data?

Sherlock uses read-only API access to query Amazon Connect contact records (via AWS APIs) and HubSpot contacts and deals simultaneously. It matches interactions by phone number and returns unified cross-platform answers.

Does this require any AWS Lambda functions or data pipelines?

No. Sherlock Calls queries Amazon Connect and HubSpot APIs directly on demand. There are no Lambda functions, Kinesis streams, S3 exports, or ETL pipelines required.

Can Sherlock identify at-risk HubSpot accounts by Amazon Connect call volume?

Yes. Sherlock can surface HubSpot accounts with unusual Amazon Connect contact volume spikes — a leading indicator of implementation issues or churn risk — and surface them in Slack on demand.

What permissions does Sherlock need in AWS?

Sherlock needs read-only permissions to Amazon Connect contact records and contact flows. It does not require write access to any AWS resources, and we recommend creating a dedicated IAM role with minimal required permissions.

Is the Amazon Connect + HubSpot combination available now?

This combination is currently in invite-only beta. Apply for early access and we'll reach out if your stack is a good fit.
Invite-Only Beta · Limited spots

Apply for early access to Sherlock + Amazon Connect + HubSpot

We're accepting a select group of beta users to shape the Amazon Connect + HubSpot combination. Tell us about your stack and we'll reach out personally if you're a fit.

Explore individual integrations

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