Sherlock Calls
for Google Analytics + Tink
Google Analytics tracks every web visitor, session, and conversion on your site. Tink aggregates bank account and transaction data via open banking. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to Google Analytics, Tink simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
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Ask questions that neither Google Analytics nor Tink can answer alone. Google Analytics shows web traffic — not which sessions turned into calls, deals, or revenue. Tink shows financial data — not how it correlates with customer conversations and outcomes. Sherlock deduces the complete picture from both.
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No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any web analytics + open banking query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Google Analytics + Tink without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Google Analytics traffic segments and Tink financial segments are never correlated
Google Analytics segments visitors by source, behaviour, and conversion intent. Tink segments customers by financial health and capacity. But which Google Analytics audience segments correlate with the most valuable Tink financial profiles is data that lives across both.
High-intent Google Analytics traffic from Tink high-value segments goes un-targeted
Tink identifies customers with strong financial health. Google Analytics shows which search terms and referral sources they use. Combining both would let you target those high-value segments precisely — but neither platform connects the dots.
Google Analytics content strategy ignores Tink financial demand signals
Tink shows which financial circumstances drive product interest. Google Analytics shows which content topics drive organic traffic. The intersection — content that addresses the financial situations of your best customers — requires correlating both.
Cross-Provider Questions
What teams ask Sherlock about Google Analytics + Tink
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Tink customer financial segments show the highest Google Analytics web engagement and conversion intent?”
- SC“Show me Google Analytics traffic sources whose conversions overlap most with strong Tink financial health profiles”
- SC“What's the Google Analytics organic search demand for topics that align with Tink high-value financial segments?”
- SC“Which Google Analytics content drives traffic from demographics that Tink shows are highest-value customers?”
- SC“Find Google Analytics traffic campaigns where the converting audience correlates with strong Tink financial indicators”
Beta Setup
Connect Google Analytics + Tink to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Google Analytics
Add your Google Analytics credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Google Analytics configuration required.
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Connect Tink
Add your Tink credentials. Sherlock indexes all open banking transactions, balances, and financial account data automatically.
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Ask your first cross-provider question. The game is afoot.
Type any question about your combined Google Analytics + Tink stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Google Analytics + Tink
How does Sherlock Calls connect Google Analytics and Tink data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Google Analytics, Tink in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Google Analytics and Tink?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Google Analytics + Tink stack?
- You can investigate anything that spans both platforms — traffic source quality and conversion rate, financial health signals and cash flow patterns, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Google Analytics and Tink data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Google Analytics and Tink and is accessed only during an active investigation.
How long does it take to set up the Google Analytics + Tink integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Google Analytics + Tink
We're accepting a select group of beta users to shape the Google Analytics + Tink combination. Tell us about your stack and we'll reach out personally if you're a fit.
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