Sherlock Calls
for Google Ads + PolyAI
Google Ads runs your paid search and display campaigns across Google's network. PolyAI resolves customer enquiries with enterprise-grade voice AI. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to Google Ads, PolyAI simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
- 2
Ask questions that neither Google Ads nor PolyAI can answer alone. Google Ads shows ad conversions — not which campaigns actually drove calls and won deals. PolyAI shows resolution metrics — not how they affect churn or account health. Sherlock deduces the complete picture from both.
- 3
No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any ad campaigns + voice AI query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Google Ads + PolyAI without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Google Ads and PolyAI each hold half the picture
Google Ads shows ad conversions — not which campaigns actually drove calls and won deals. PolyAI shows resolution metrics — not how they affect churn or account health. Without correlating both, your team sees two incomplete views of the same underlying reality — and every investigation stops at the boundary between systems.
Cross-platform cost and performance remain invisible
Google Ads tracks its own ad spend. PolyAI tracks its own per-conversation cost. Your true cost per outcome — and the performance of each component in your combined stack — requires data from both, but neither platform shows you that unified picture.
Critical events disappear at the boundary between systems
When a session, contact, or signal moves between Google Ads and PolyAI, the transition is recorded with different identifiers in each system. Tracing what happens across the full journey requires a manual join that takes hours you don't have.
Cross-Provider Questions
What teams ask Sherlock about Google Ads + PolyAI
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“What's the combined activity across Google Ads and PolyAI in the last 7 days?”
- SC“Show me events that touched both Google Ads and PolyAI in the last 24 hours”
- SC“What's our blended cost per outcome across Google Ads and PolyAI this month?”
- SC“Which Google Ads sessions had issues that correlate with PolyAI events this week?”
- SC“Compare performance metrics across Google Ads and PolyAI for the past 30 days”
Beta Setup
Connect Google Ads + PolyAI to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Google Ads
Add your Google Ads credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Google Ads configuration required.
- 2
Connect PolyAI
Add your PolyAI credentials. Sherlock indexes all enterprise voice AI conversation records and resolution logs automatically.
- 3
Ask your first cross-provider question. The game is afoot.
Type any question about your combined Google Ads + PolyAI stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Google Ads + PolyAI
How does Sherlock Calls connect Google Ads and PolyAI data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Google Ads, PolyAI in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Google Ads and PolyAI?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Google Ads + PolyAI stack?
- You can investigate anything that spans both platforms — ROAS, cost per conversion, and impression share, containment rate and first-contact resolution, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Google Ads and PolyAI data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Google Ads and PolyAI and is accessed only during an active investigation.
How long does it take to set up the Google Ads + PolyAI integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Google Ads + PolyAI
We're accepting a select group of beta users to shape the Google Ads + PolyAI combination. Tell us about your stack and we'll reach out personally if you're a fit.
Explore individual integrations